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Baby Carrier Mini Light Pink

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since 1961

Always by your side


Easy breezy

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About us

We are a Swedish family-owned company that manufactures safe and well-designed quality products for babies and parents worldwide. We are passionate about simplifying everyday life, nurturing closeness and helping families with young children enjoy each precious moment.


Safety is our top priority. It’s always our starting point when we develop new products or improve existing ones. With many years of experience and an ambition to go above and beyond existing safety standards, we want to be able to offer products that parents can use with complete confidence.

Our history

We’re a family-owned company that has been putting families first since 1961. For decades, we’ve been listening and learning from parents and experts to create parenthood essentials that can be used and loved for a long time.


We know that everything we do has an impact on our planet, and it’s important to us that our production does not occur at the expense of future generations. That’s why we’re constantly working to minimise our carbon footprint.